Skills & Competencies for International Product/Brand Manager

International Product/Brand Manager job profile

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JOB SUMMARY for International Product/Brand Manager

Manages, develops, and implements product marketing activities to maximize sales of an assigned product line in international market.

JOB RESPONSIBILITIES for International Product/Brand Manager

Stay abreast of changes in assigned marketing environment.

International Product/Brand Manager SALARY RANGE

BASE 50%
$130,449
TOTAL 50%
$138,872
Job Level
P04
Job Code
SM15000403
Education/Degree
Bachelor's Degree
Reports To
Top Management

International Product/Brand Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each International Product/Brand Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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1 hard skill or competency (industry competency) for International Product/Brand Manager

1 Industry Competency – New Product Development
Proficiency Level -4
Skill definition-Innovating new ideas and concepts to develop and bring new products to the marketplace.
Level 1 Behaviors
(General Familiarity)
Lists common factors and considerations in initiating product concept.
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Level 2 Behaviors
(Light Experience)
Participates in the business analysis to study the feasibility of the new product idea.
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Level 3 Behaviors
(Moderate Experience)
Performs quality audits for new development efforts to maintain solid product releases.
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Level 4 Behaviors
(Extensive Experience)
Provides training presentations on new product development processes.
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Level 5 Behaviors
(Mastery)
Promotes several new services and products and expands development in the existing products.
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3 International Product/Brand Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - International Product/Brand Manager
Proficiency Level - 4
5 Competency for - International Product/Brand Manager
Proficiency Level - 5

13 general skills or competencies (Job family competencies) for International Product/Brand Manager

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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2 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
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Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
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Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of brand management to build brand equity.
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Level 5 Behaviors
(Mastery)
Forecasts issues of brand performance to support the development of new and improved products and services.
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3 International Product/Brand Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - International Product/Brand Manager
Proficiency Level - 4
5 Competency for - International Product/Brand Manager
Proficiency Level - 5

10 soft skills or competencies (core competencies) for International Product/Brand Manager

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
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2 Core Competencies – Industry Knowledge
Proficiency Level -3
Skill definition-Demonstrating thorough knowledge of the industry's value chain, business, issues, trends, etc., and the ability to apply them appropriately.
Level 1 Behaviors
(General Familiarity)
Names the primary regulatory agencies of the industry.
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Level 2 Behaviors
(Light Experience)
Incorporates industry knowledge and product expertise to conduct one's work.
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Level 3 Behaviors
(Moderate Experience)
Updates our organizational knowledge database to reflect the latest industry developments.
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Level 4 Behaviors
(Extensive Experience)
Serves as an industry expert with deep domain knowledge to solve critical operational issues.
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Level 5 Behaviors
(Mastery)
Predicts the evolution of industry regulations and potential implications to our business.
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3 International Product/Brand Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - International Product/Brand Manager
Proficiency Level - 4
5 Competency for - International Product/Brand Manager
Proficiency Level - 5

Summary of International Product/Brand Manager skills and competencies

There are 1 hard skills for International Product/Brand Manager, New Product Development.
13 general skills for International Product/Brand Manager, Advertising, Brand Management, Competitive Environment, etc.
10 soft skills for International Product/Brand Manager, Business Acumen, Industry Knowledge, Prioritization, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a International Product/Brand Manager, he or she needs to be skilled in Business Acumen, be skilled in Industry Knowledge, and be skilled in Prioritization.

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